New Study from StrategyR Highlights a $52.9 Billion Global Market for Household Cleaners by 2026

SAN FRANCISCO, March 21, 2022 /PRNewswire/ — A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled “Household Cleaners – Global Market Trajectory & Analytics”. The report presents fresh perspectives on opportunities and challenges in a significantly transformed post COVID-19 marketplace.

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Editing: 18; Released: February 2022
Executive Pool: 18584
Companies: 80 – Players covered include Church & Dwight Co., Inc.; Colgate-Palmolive Company; Godrej Consumer Products Limited; Henkel AG & Co. KGaA; Kao Corporation; McBride plc; Reckitt Benckiser Group plc; SC Johnson & Son, Inc.; The Clorox Company; The Procter & Gamble Company; Unilever plc and Others.
Coverage: All major geographies and key segments
segments: Product (Specialty Cleaners, Surface Cleaners, Bleaches); Application (Bathroom, Kitchen, Floor, Fabric Care, Other Applications)
Geographies: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia Pacific; Australia; India; south korea; Rest of Asia Pacific; latin america; Argentina; Brazil; Mexico City; Rest of latin america; Middle East; Iran; Israel; saudi arabia; UAE; Rest of Middle East; Africa.

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Global Household Cleaners Market to Reach $50.8 Billion by 2026
Household cleaning products are categorized as non-food chemicals and are used primarily to clean, control pests and for sanitation. Globally, inadequate sanitation facilities cause nearly 280,000 diarrheal deaths every year on an average. Other diseases like Buruli Ulcer, Guinea Worm Disease, Schistosomiasis and Trachoma have affected thousands globally because of the lack of right sanitation and hygiene practices in households. However, with increasing awareness for hygiene, cleanliness, and sanitation, household cleaners are growing in demand. The demand for cleaning and washing products is led by an expanding population, increasing consumer concern for avoiding the spread of infection and stress on greater usage owing to heightened need for hygiene. The impact of Covid-19 has also contributed significantly to the ever growing demand for household cleaners. The introduction of new, technologically advanced products, together with products that address changing consumer needs and robust research and development efforts are areas that are expected to provide growth opportunities.

Amid the COVID-19 crisis, the global market for Household Cleaners estimated at US$41.5 Trillion in the year 2022, is projected to reach a revised size of US$50.8 Trillion by 2026, growing at a CAGR of 5.9% over the analysis period. Specialty Cleaners, one of the segments analyzed in the report, is projected to record a 5.6% CAGR and reach US$29.6 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Surface Cleaners segment is readjusted to a revised 6.6% CAGR for the next 7-year period. Surface cleaning products, followed by dishwasher cleaning products, represent the largest selling categories in the household cleaning products market. Surface cleaning products are expected to continue their dominance, driven by growing per capita consumption in latin america, Asia Pacific and other developing regions. Additional factors working in favor of surface cleaners include the changing lifestyle of consumers in Asia Pacific region, and their changed usage pattern involving daily use of cleaners by most consumers, especially in the wake of the Covid-19-led cleanliness drive across households all over the world.

The US Market is Estimated at $10.8 Billion in 2022, While China is Forecast to Reach $8.4 Billion by 2026
The Household Cleaners market in the US is estimated at US$10.8 Billion in the year 2022. Chinathe world`s second largest economy, is forecast to reach a projected market size of US$8.4 Billion by the year 2026 trailing a CAGR of 7.9% over the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 4.3% and 5.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.6% CAGR. The pandemic has sharpened consumer focus on disinfection practices in homes. Maintaining clean and sterile household surfaces to reduce infection risk has become the primary focus, driving growth of washing and cleaning products. The introduction of new, technologically advanced anti-germ and anti-bacterial products, together with products that address changing consumer needs and robust research and development efforts will continue to provide growth opportunities. There is also a conscious shift towards green products, as growing consumer awareness has led to reduced preference for chemical-based products, causing a move towards green products manufacturing.

Bleaches Segment to Reach $3.6 Billion by 2026
Bleach is a whitener and is used to remove dirt and mildew stains from toilet bowls and also eliminate tannin from sinks and floors. Bleach is a strong oxidizing agent and disinfectant that cuts organic matter and kills biological organisms. Liquid household bleach often contains 5.25% solution of sodium hypochlorite. In the global Bleaches segment, USA, Canada, Japan, China and Europe will drive the 4.6% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$2.1 Trillion will reach a projected size of US$2.9 Trillion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, Indiaand south koreathe market in Asia Pacific is forecast to reach US$314.5 Million by the year 2026, while latin america will expand at a 6% CAGR through the analysis period. More

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About Global Industry Analysts, Inc. & StrategyR™
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SOURCE Global Industry Analysts, Inc.


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